Today, we are going to be sharing some important information on typography trends. This is going to make it easier to decide how you are going to approach the content on your website.
1. Bold and large headlines
This is one thing that has been happening a lot in the world of web design. You will start to see that headlines are much bigger than the content below them. They are also usually going to be bold and they could have a different color.
The idea behind this is to ensure that the core of the message stands out. Headlines give people the essentials of a message and they also spark curiosity. This is one of the many reasons why it is worth considering the use of bigger headlines.
Take a look at many modern websites and their landing pages or sale pages. They are very likely to be doing things that resonate with this particular trend. They have big and bold headlines that are catching the attention of their visitors.
You also need to keep in mind that many of these trends are going to create a very difficult
2. Using brutalist fonts
This is a huge thing in the world of web design now. Some people think this is just one font, but it is a group of fonts. These fonts have a very peculiar look to them but they are also very clear and easy to read.
These fonts have shown to be a great addition because their readability is great. It is important to say that they do provide a fresh look for any website. Using them properly can be a great way for any design to see positive enhancements.
3. Broken typography
This is a progressive approach that may not be everyone’s cup of tea, but it has shown to be a great way to attract attention. The only thing is that it can be hard to read in some cases, so avoid using it for most content. It does work great for some headlines, slogans, quotes, etc.
This is the type of font and typography decision that is very likely to require some external opinions. Once you implement this on a design, seek some opinions from people around you. This is going to give you a preliminary idea of the expected results of those additions.
4. Outlined fonts
The use of outlined fonts can be extremely good for a design to stand out. This is also great and for specific words that you wish to highlight. Once again, this is not the type of thing that you want to be using at all times, but it is great for design purposes when used properly.
This is a trend that seems to be catching on in the entertainment industry and also in some websites about art. There could be many ways to implement this in several niches, so it is important to experiment.
5. Layer text and images
This is an excellent way for your website to gain access to extra dimensions in design. This process is one that can be extremely useful and helpful. The main thing to keep in mind with this is that you will add a larger number of options to your design ideas. Just like most of the trends mentioned here, this is not to be used all the time.
This is not the kind of style that is easy to add to a website, but it can be very attractive when done properly. It is all a matter of knowing with types of industries and niches will benefit from this kind of typography. When you can blend layer text and images properly, the results are going to be extremely appealing to your target audience.
6. Strange color combinations
Contras in colors can be a very delicate subject if you don’t know what you are doing. Some colors are just not meant to blend together. With that said, there are some seemingly harsh color combinations that can be amazing for a website design.
Learn how to make use of strong colors together and you will have a very unique website design. Just makes sure that readability is not sacrificed in the process.
7. Black and white combinations
In contrast with what we just mentioned above this is a completely different approach that is quite common, but it has started to lose momentum for a while. Now it has come back stronger than ever as the minimalist web design continues to gain popularity.
Black and white is a huge minimalist thing and it can be used both ways. Most sites are predominantly white with black fonts. Wirth that said some sites are using predominantly black backgrounds with white font.
8. Glitch effects on fonts
This is not trending in the same way that other fonts are, but it seems to be gaining popularity in many entertainment websites. This type of font looks like it glitches on your computer, but it’s just part of the effect. Once again, just as it happens with other suggestions, this is for sporadic use.
These glitch effects are good for entertainment sites, gaming sites, artistic sites, and personal websites. With that said, this could be implemented in more serious business sites. It’s all a matter of knowing how.
9. Fat lows
The fat low font is the type of font that tends to be wider than the average font and not as tall. This gives it a chunky effect that really helps the font look unique and this makes it stand out. This is great for readability in all types of devices. That is the main reason why it has managed to gain so much popularity.
10. Animated text
This used to be very popular back in the days of macromedia flash and then it seemed to lose popularity for a long time. Now it is back with new languages and codes, but the principle is still to attract visitors.
Some of the most common animated text uses scrolling across the screen. Alternatively, flying letters and even changing the shapes of some letters. Fading in and out is also common.
Animated text making a comeback is not a surprise, but the way it is implemented is completely different from the way it used to be. Keeping this light is important and you want to avoid overusing this type of effect. This could turn a website into a mess.
Know when to apply some of these trends is crucial
There are some niches that are going to be much better off with traditional fonts like Verdana or Arial. This is not to say that some experimentation is not possible, but some niches benefit more from a sober and simple look.
With that said, there are some niches that can handle some experimentation, while others need this to stand out. It is important that you are aware of those differences between niches to create the best outcome.
This is the reason why we would recommend that you take the time to analyze your audience before you start using strange or experimental typography. Never forget that one of the best things about this process is experimentation. You can generate more attraction to your content if you know how to use these fonts.
Always look for feedback on experimental ideas
You may feel that your next experimental idea is going to be perfect for your next design. If this happens, you need to make sure that even if this is the case, you can take the time to ask for opinions on these radical changes.
It may be surprising to hear that your ideas are not matching the general appeal that they provide to people. This is not to say that this will always be the case, but sometimes it is good to get some feedback before launching anything new.
If you have a divided audience with mixed opinions, you know you are onto something. With that said, the complains about your typography choices should never be related to difficult reading. When this happens, you should discard the ideas, as it would alienate a large portion of your audience.
On the other hand, if you have people saying it is attractive but also confusing, you need to start fine-tuning and tweaking your design to ensure a better result. This is one of the main reason why it is such a good idea to ask for the opinion of a group of people that are not involved in the design process.
We would also recommend avoiding the opinion of other designers as it is usually more critical than that of the average person. The idea is for you to get feedback from people who are more like your average visitor.
Stay on top of any trends in design and work around them
This is also going to prove to be an excellent decision because it will help you maintain an edge as a designer. The main thing to consider at all times is that web design is constantly changing and trends are emerging at all times.
The good thing about this is that it gives designers a chance to create new things and to become promoters of these trends. The idea is to always be on the lookout for those trends and this is going to help you make better design decisions.
Some designers prefer to stick to what they know and they go for typography that is very traditional. This is never a bad thing as it ensures that the content is going to be great. The only issue with this approach is that your content may need to stand out due to massive competition. If this is the case, your traditional typography is not going to be helpful.
Sometimes a designer needs to take some changes with risky design moves. The good thing about this is that when the response is bad, the design can simply be reverted or further modified.
When it comes to designing content for the web, you always want to be able to have as many options as possible, With that said, you don’t wasn’t to be taking too many liberties or going to crazy with design ideas.
When in doubt, just go for the essentials
There will be some situations where you will find that a design idea is making your doubt the quality. When this happens, it is best to take a step back and just focus on the basics of typography.
Always remember that one of the most important aspects of this process is to make the right decisions. Your target audience is going to play a major role on how much freedom you have for design experiments.
Times are changing and web design continues to gain more notoriety as an essential part of engagement. Just keep this in mind when you are designing a site and always consider the client’s needs and expectations. If they allow you to do what you find best, you have the responsibility of creating something that is reliable.
The world of web design is constantly changing. Even the typography of a website is going to play a major role on the results. Keep this in mind when you are designing your next website, but always maintain a level of minimalism and don’t get too carried away with experimental ideas.
Involving some typography trends in your designs is not a bad idea, but this should never be done in a way that feels extreme. It is safe to say that some level of experimentation and flavor in your design is always good, but keep it moderate.
Now that you have a better idea of the current typography trends, you can start to make use of them in a way that feels ideal for each niche.