Principles of Website Design Every Freelancer Should Know

Happy woman working: Principles of Website Design Every Freelancer Should Know
The design of a web page is something that perhaps a couple of decades ago was not fashionable. The reason for this is that the internet at that time did not have the reach that it has today. As the internet has evolved, and today almost everyone uses it, web page design is quite common.

Today almost all companies, businesses and organizations have a website or website. All companies and organizations, no matter what size they are, today have a website. All types of businesses, from Restaurants, Hotels, Shops, organizations in general, have a website.

Therefore, and thanks to this growth and increase in web pages that has occurred in recent years. A large number of offers have emerged to make web pages. There are companies and individuals who provide their services to make, create and design web pages from scratch.

Designing a web page is not easy at all. It requires paying attention to countless details. Web design can also be a fascinating and amazing field. To be a web designer, you not only need to have technical knowledge. With that said, you must also be creative and innovate to create unique web pages.

If you want to know and learn about web design. In a nutshell, being a Freelancer, there are many things you should know. For a website design to be effective and efficient, it must meet several parameters

Factors such as typography, colors, simplicity, coherence and functionality are fundamental elements that every freelancer should know. In addition to these elements, it is important to take into account if a website works correctly. Check if the site is accessible. Also if the user is going to have a good experience when visiting it.

What are the principles that every Freelancer should know when designing a web page? Which are the most important? There are several guidelines and guides that can be followed to determine them. These are guidelines and principles that can help not only Freelancers, but professional web designers as well.

How do you know which are the most important principles to take into account? Next, we are going to give you the most important guides or guidelines that must be followed for the design of a website, if you are a Freelancer.

Of course, when we are working on a website, you will need to consider a lot of elements. Also tools that should be included. If you are a freelancer you will need to have some kind of guide that provides you of all the information that you need. This is so that the webpage you are creating is successful. Most importantly, that it meet your goals.

1. Purpose and objective of the website:

This is the first parameter to consider when you are a Freelancer and you want to design a web page. When a company decides to create a website, it does so taking into account several things.

In general, the website of a business offers a way to sell its products or services. To get closer to customers or to position itself in the first places of the google search to generate more visits and therefore possible new customers. Keep these details in mind at all times.

However, the Freelancer must adapt the page design to the needs of all users. The best thing is not to get too complicated, and to carry out a page simply and easily. It is also important to know if the design you have in mind fulfills the purpose of the website.

It must be taken into account that the purposes of each web page that you design will be completely different. However, we must not forget details such as the construction of the reputation of the page, the sales and the subsequent care and maintenance, the experience of the users and lead generation.

Always define the purpose of a website and this is going to be an easier way to handle any project. Don’t forget that organizing your efforts always creates the best outcome.

2. The Simplicity: Images, color and type

To complicate your life with complex designs, simplicity is undoubtedly the best option when designing a website. This is much more important when we take into account the usefulness of the website. In addition, the experience that the user has in it are both of paramount importance.

Type: Typography is undoubtedly an element to take into account when designing a web page. There is nothing but to visit a website and the font is not legible and uses colors that do not contrast well with the backgrounds. It is recommended to use a maximum of 3 different fonts on the website.

Color: Colors are fundamental in any web page, not only because colors tend to provoke emotional responses in people. Also, because the colors must be related to the logo, or the colors of the company itself.

The selection of colors for a web page should not be more than 5 colors and it must always be taken into account that complementary colors are the ones that work best on a web page. Another detail is that when making color combinations, users tend to respond better to the content on the page.

Images: Any visual aspect within a web page counts as an image. When we refer to that, we are talking about the videos, still photos, graphics and illustrations used on a web page. The images must be able to capture the essence of the company and its purpose. But beyond that, they also owe the “brand personality.”

As a Freelancer, you must not forget that most of the information that influences users is through images, through visuals. That is why it is important that the images have the best quality so that the image of the company is highly professional and, above all, credibility.

Web design template example

3. The content

It goes without saying because the content of a web page is relevant when designing it. To a large extent, the success of the website will depend on the content you add to it. If you want your website to be a success, you not only have to pay attention to how wonderful the design can look but also to its content.

Your content must be clear and maintain a compelling language, as this can positively or negatively influence visitors to your page. Always check the level of engagement of our publications.

4. Keep load time to the minimum

Today everyone wants things to be fast, especially when it comes to the internet and social networks. People seem to always be running around and with little time in general, however when it comes to web pages, users are even much more demanding.

If you design a great website with great images, colors and Type, but it takes too long to load, you will definitely lose visitors. On average, users do not wait more than 3 or 4 seconds to access a page. Remember that optimizing the size of the pages well, will help the website load faster.

5. The design must be web-based

What the grids do is help the layout structure and content always stay organized. When you make a layout based on the grids, the content gains structure.

All sections are fully balanced, aligned, and orderly. All this will result in an aesthetically pleasing website for users.

6. Repetition on web pages is synonymous with consistency

It is logical to think that when something repeats many times, it can become monotonous and boring. Showing the same thing over and over again, repeating, may not offer something extra. In the case of web design, things work differently.

When it comes to logos, colors or key phrases of no more than 5 words, if they are used appropriately, and consistently it can be good. If you use them correctly, they will become a key part of your brand and that means that they will be remembered by the users who visit the page.

7. The visual hierarchy

This is another element that you need to take into account. The way and the order in which the elements of the site are arranged and arranged will affect the success of the website. When we talk about the order of the content, we include elements specific elements. Style, colors, size, images, white space and other elements.

A must-do when it comes to visual hierarchy is to establish a focal point. This simply means that visitors need to see, in some way, where the most important information on the page is located.

8. Mobile friendly

Today most of the people, who access the internet, do so on their cell phones or tablets. This means that when they go to see your web page, surely they will not do it from a desktop computer or laptop, but from a Smartphone.

Your website design access from any type of mobile device is essential. Your page must have a responsive layout, so that it can adjust to the different types of screens.

9. The readings of the F-shaped standards

The F-shaped patterns are the most common and are those that allow all site visitors to scan the texts of the web page. Several studies on eye tracking suggest the ways that people behave when browsing websites.

These affirm that most people focus their gaze on the left and upper part of the screen, whether it is a cell phone, tablet or laptop. What the F-shaped design does is that it mimics the western reading pattern, that is, from top to bottom and from left to right.

If your site uses this pattern design, you can be sure that it will work in the best possible way. Once you do this, it will be much more attractive to users.

Work flow example

10. Create and build a good journey for your audience

As we all know, the human brain has different ways of working with specific patterns. In most countries of the world, the way it reads from left to right or in other cases, from top to bottom.

You have to imagine and make the design as if it had the shape of a Z. Once we know where the eye of page visitors tends to go first, then this is how you should start placing your content. This should follow a specific order, putting the most relevant things at first glance.

One mistake many beginners make is that they put the most important information and images in the center of the page. However, people think users will look at the center of the web page first, but the reality is different. Users look at the sections at the top and to the right.

11. Users need updates

When designing a page you have to think about keeping users not only active on the page but also keeping them informed. Users of any website should feel confident in your brand, so the more information you give them, the more time they will spend on your website.

Your site must be able to communicate permanently, everything that is happening in the company but also know if your interactions with the web are the best and appropriate.


12. Constantly improve and test your website design

It is extremely important that you test your website as many times as possible with users who are already visitors to your page. You can also ask family or friends to come to the page to give feedback on how easy it is to use the web page.

When making a web page for the first time, it is going to be necessary to make changes along the way and polish whatever is necessary.

All these principles are important to take into account when you are a Freelancer and you are designing a web page. You want it to be successful, but especially, if you want it to fulfill its purpose. In the end, that purpose is always one of the main reasons to create a website.