The reality is that websites are complex, even for a digital marketer. Since there are precisely so many details that can be overlooked. This can affect the function of the website on the same day of its launch.
When making a web page there are many things that can happen, such as not correctly configuring the redirects of the site? Or for example, forgetting to test an important data capture form. Anything can go wrong during a launch.
The main mistake people make when launching a website is that they get the site up and running quickly without verifying a myriad of details. Then, for not doing this, they start getting negative feedback during the launch, which seem optimal.
You should not neglect the launch of a web page or leave everything for later, the essential steps cannot be forgotten or neglected. This is essential if the launch is to be a total success.
That is why instead of worrying about what could go wrong, it is best to be prepared in advance for any eventuality. In those cases, it becomes essential to have a Website quality assurance checklist created. By having this list, one can check it so that in the end there are no missing details of relevance.
You need a website quality assurance checklist whether you are launching a web page for the first time or not. Next, we are going to detail the 10 essential steps to take into account when launching a website.
1. Do we know the main goal of our website and do we have a good CMS?
When you create a page or website, it is important to start by determining what the main objective of that page is going to be. In general, web pages are aimed at selling and promoting the products and services of a company. Another objective may be trying to reach a new number of potential customers who have access to our information.
In other cases, some will prefer to position themselves in the first places on the search engines. Mainly when users look for alternatives. In any case, it is necessary to consider what the objectives to achieve with the new website and adjust it to those needs.
The CMS is just as important but if you have never launched a website before you may not know. The CMS is a Content Management System. The one allows you in some way to design a web page using a template already exists.
In addition to this, it allows you to edit content and optimize it even after the publication.
2․ Does my Website have a good SEO strategy?
This is a super important element when it comes to web pages and how they work. Creating an appropriate SEO strategy from the ground up is undoubtedly one of the most important tools. Mainly when you want to have a stable website. SEO leaves nothing out as it takes care of everything from the content hierarchy to the architecture of the site.
When making an SEO strategy, it is important to take steps like reviewing keywords, creating content strategies based on them. Also, find out which pages are not necessary and how the pages that already exist require adjustments, among others.
3. Does your Website have the right browser compatibility?
This is another relevant issue to take into account when launching a web page. Any visitor can access my website using any browser? Can users access my website from any operating system or device?
These are relevant questions to ask you, as this is a key element. Especially if what you really want is more visits. For this to be the case, you will need to verify if your website is compatible with most devices and search engines.
When we refer to browsers, we are specifically talking about the most popular Firefox, Safari and Chrome. Logically testing each browser manually is a bit complicated, and requires a lot of time. That is why today there are countless tools that help you in this process. Among the best-known tools are Cross browser testing and LambdaTest.
All of these tools can help you test your website in 2,000 or so existing browsers, but also operating systems and other devices.
4. Did you already have a list of items, roles, and responsibilities?
There are some questions to ask when thinking about lists of roles, responsibilities, and action items. Make a project management checklist for the website, taking into account the content you want to write or the calls to action.
You need to make a list of everything that you are going to need for your website. Above all, the deadlines for the completion of these tasks. After doing this, each of the elements require assignment to a specific team or person.
The latter should be considered since a lot of people are needed to launch a website. From marketers to image designers, etc. To ensure that everyone is working as a team, it is necessary to create a plan that integrates them all.
5. Is your Brand consistent enough?
The fact of owning a brand does not mean that it is enough to sell that brand through the website. It is necessary that the message with which you are selling your brand is consistent as this will present you to potential customers that your brand is legitimate and above all credible.
It is also important that you understand their value proposition. What should you do about this? You should choose a vision statement for your company and a mission statement. On the other hand, choosing a good slogan is relevant. Mainly because it must also represent that value that your company has and the identity of the brand.
Something important is that beforehand you choose the appropriate fonts and colors. Elements that in some way convey that identity of your business. The images you choose should also reflect your business brand.
6. Does my website load fast?
Imagine that you launch a web page and immediately start receiving reviews and messages. They are complaining that the web page does not load quickly. This situation should ensure avoidance at all costs, since it not only damages the image of our website before the user but in many other ways.
One of the ways that having a web page can affect its image is when working with search engines. Search engines like Google are not compatible and do not like slow web pages. In these cases, and in general, they will never be among the first search options.
On the other hand, before creating a web page, you must choose well the web hosting that you are going to use. Largely it will depend on it if your web page is slow or not, since the web hosting is not reliable, it is very likely that your page does not have an appropriate load time. You must understand that today, if the user cannot enter a website in a matter of seconds, they will probably give up and leave the page.
7. Does my website have good content related to my niche?
When we talk about Appropriate Content, we specifically mean that if the content you share on your page is consistent with your products and business. It is not always easy to find the perfect niche, you have to do your research and determine which the right niche for our products and services is.
To start your website it is important that you know your niche and that when launching it. It already brings content to appropriate and attractive for that niche. To know our niche, you can do several things such as Research the competition. Do a conscious search, and survey your target market, among others.
8. Did you make multiple tests for the user’s experience?
If there is something that is necessary when it comes to launching a web page, it is that users have a pleasant experience when entering. When we talk about this, we mean that users must be able to enter your page without any problem. Also, access the menus, and all the content, in an agile and efficient way.
It is important to ensure several things
it is important that the CSS / HTML have roper validation. The CSS process needs to be correct. Also, it is important that your design is processed as expected in each of the browsers, from the most used to the least used and also and not least, that the design you chose is processed as expected in all browsers but also that the same thing happens on all devices.
There are other things to take into account here, the links that are internal, in the web pages have to work properly, the external links also work properly and can be easily opened in new tabs.
In addition, the company logo is always linked to our home page. The news, social networks and RSS (what we know as feed, must also be functional as well as the icons with which content is shared on social networks). Finally, pay attention to the 404 pages that are the redirect pages, make sure they are in place.
9. Does my website have a good analytics system for metrics? (Google Analytics)
Metrics are especially important when it comes to our website and proper monitoring. An example of these analysis systems is Google Analytics, which what it does is track all the activity that the website is having.
Its measurement is very complete since it reviews and analyzes the duration of the sessions, the pages per session, and the bounce rate, among others, of the people who visit our website. There are specifically 14 metrics to take into account: Average pages per session, Bounce Rate., Number of sessions and users, and average session duration.
Besides, the paid sessions vs the organics, queries or search console, ratio of the new to returning visitors and last but not least, Google Ads.
10. Is your web site secure enough for visitors?
The last element of the website quality assurance checklist is security. This is a relevant topic but it was left last. After everything is in order, and all the analysis of the new site is finished, it is important to secure all the information. Having a copy of the website as a backup is basically a matter of life and death.
Not only is it enough to have a backup copy but also, you have to make sure that this copy works correctly. Always check that all your page backups are working properly.
In addition, it must be taken into account that 24/7 monitoring scripts have been installed, that there is an update plan for the add-ons and that everyone knows the password policies within the company or business.
Security is one of the most important elements in any website. Especially when it comes to secure your information and the important data that includes in your website. Also, in some way, this will protect the customers and the visitors at the same time, by being able to navigate in a safe website.
There are countless other details and elements impossible to ignore. Such as testing the functionality of your conversion Path. Auditing the technical implementation of SEO for errors and many others. Those 10 are definitely some of the most important steps to follow first on the website quality assurance checklist, before launching a web site.
Being able to keep this in mind when launching a website is going to be very helpful. It will give you the opportunity to make things work. It will also save you time an setbacks with your clients.